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The 2016 winners of Business Intelligence Group’s BIG Awards for Business have been announced, with TruTag Technologies, Inc. at the forefront. Joining the company of 36 groundbreaking businesses solving specific problems, TruTag Technologies has received the “New Product of the Year” Award for its Model 4100 Hyperspectral Imager.
A leader in product authentication, brand security, and data intelligence solutions, TruTag Technologies launched its handheld reader less than a year ago with an ambitious mission: to present an easy-to-use optical reader to the market that could scan items marked with TruTag® microtags (“TruTags®”) in seconds. Powered by a cloud-connected, solid-state imaging and processing engine, the Model 4100 Hyperspectral Imager can authenticate thousands of medicines, electronic components, industrial parts, packaged goods and other items marked with TruTags.
“Counterfeiting is a global problem for brands and consumers,” says TruTag Technologies President, Kent Mansfield. “The growth in fake goods has followed the overall growth of the global economy and outsourcing. As production moves further away from companies that originally designed the product, it opens the door for corruption to find its way into the manufacturing process. In a world where counterfeit drugs and food are a growing problem, costing not only money but human lives, TruTag presents a timely solution to an incredibly crucial issue.”
“Differentiation is a common theme among many of our winners, and we hope that trend continues,” said Russ Fordyce, managing director of Business Intelligence Group. “Modern companies are now relying on their customers for inspiration and direction to improve and launch new products. We are so proud of all the winners this year. It is truly a select group.”
