Pliant Announces New Sales Team and Broadened Distribution Sales Strategy*

Pliant Corporation today announced a new Distribution Strategy and a new direct sales force for its U.S. Stretch and Shrink Film Division.

The changes today are consistent with achieving the following goals:
-- Strengthen Pliant's business relationships with its top customers
-- Streamline communications and shorten response times to market opportunities
-- Make Pliant's complete product portfolio available to its stretch film customers

Fred Wampnar, Vice President and General Manager of Stretch and Shrink Films said: "This organization design will:
-- Improve Pliant-to-customer response times
-- Help our customer's grow more quickly by giving them access to Pliant's complete product portfolio
-- Focus on opportunities to help grow business in existing and emerging markets."

Pliant has instituted a new direct sales force led by four Regional Vice Presidents of Sales:
- Craig Miller-Northeast
- Steve Johnston-Southeast
- Michelle Wilson-Midwest
- Brian Gooding-West

Pliant and Phenix Marketing mutually terminated its exclusive selling contract effective June 11, 2009.

Wampnar said: "We are very excited about the new value that we will bring to our customers. Each sales leader on our new team is an industry veteran with extensive market experience. These changes are additive to our recent Customer Service improvements, our increased availability of local stock, and our reduction of pre-paid order minimums. We are bolstering our organization to better serve our customers. Our focus on quality, service, and innovation will continue... stay tuned."
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