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Pasote Tequila’s New Bottle Ready for Cinco de Mayo

From our companion website in Latin America, Mundo PMMI, 3 Badge Beverage Corporation has renewed the bottle and label for one of its most renowned products, Pasote Tequila, in conjunction with this traditional holiday.

Refreshed package kicks off Cinco de Mayo for Pasote Tequila
Pasote Tequila refreshes its packaging in conjunction with Cinco de Mayo celebration. The brand has four expressions of tequila sourced from 100% estate grown blue agave and produced using pure rainwater, natural spring water and neutral aging barrels.

This new presentation’s rollout coincides with the anniversary of a historical event with undeniable importance for the company’s broad Mexican consumer base in California: the 1862 Battle of Puebla, which marked the Mexican’s army defeated French invaders, and May 5th has become the day to celebrate Latino Pride for Mexican immigrants and their descendants.

Refreshed package kicks off Cinco de Mayo for Pasote TequilaPasote Tequila refreshes its packaging in conjunction with Cinco de Mayo celebration. The brand has four expressions of tequila sourced from 100% estate grown blue agave and produced using pure rainwater, natural spring water and neutral aging barrels.

We spoke with August Sebastiani, founder and Proprietor of 3 Badge Beverage Corporation based out of Sonoma, CA which owns the Pasote brand for its tequila produced at El Pandillo distillery in Jesús María Jalisco, northern Mexico.

Sebastiani has a track record of over 20 years in the liquor industry and his company sells tequilas, mezcals, rums, wines, and gins, either manufactured by the company or directly imported from their places of origin. With his solid experience, Sebastiani has successfully provided 3 Badge products with a differentiating seal of innovation and quality through their presentations. The Pasote tequila portfolio, which includes Blanco, Reposado, Añejo, and Extra Añejo, honors the Aztec culture by depicting their deities’ masks on each label.

"Well, it's interesting to talk about our new bottle and its design, which at the end of the day represent a consumer's first impression and the most important aspect towards building a brand", said Sebastiani, before explaining the update process that 3 Badge started over a year ago for Pasote.

Through a revolutionary approach regarding principles of design permanence, 3 Badge management decided to significantly change their labels and bottles. "We feel that it is highly important to frequently refresh our packaging, and to the extent in which these changes are more or less noticeable, we can speak of an evolution or a revolution", said Sebastiani, pointing out that the changes made to commemorate Cinco de Mayo are more aligned with the first concept. “It was something more gradual because we wanted to move towards a more premium appearance. It is not about making changes each year, but we will probably work on renewing some of the thirteen brands that make our portfolio to generate new attention”.

For Sebastiani, when consumers get accustomed to a particular look, even the smallest changes stand out: "The biggest challenge we faced was making sure that our consumers, marketers, and sellers received and appreciated the new image of Pasote tequila bottles while preserving everything inside them".

Tequila celebrates Aztec culture with masks honoring different deities.The bold new labels have an organic and tactile texture, celebrating the robust history of Aztec culture with masks, each honoring a different deity.

The renewal of Pasote bottles is aimed at reflecting the position the brand has gained for its high quality and its recognition within the ultra-premium tequila category. “We found that our original packaging, despite being beautiful, authentic, rustic, and connecting with the brand, should better reflect its position as part of this category. The bottle is more streamlined now and carries labels with smoother patterns and a more organic appearance. In addition, the glass provided by Saverglass for our bottles is now transparent, of extremely high quality and flawless, which gives them a cleaner look”, added Sebastiani.


Read article   Read this story on a spirits bottle "cool as ice."
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