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Kimberly-Clark breaks the rules in facial-tissue aisle

Pw 4056 Feel Me Kleenex

Packaging is supporting Kimberly-Clark’s launch of its softest-ever facial tissues, marketed under the Kleenex Ultra Soft Tissues brand, with some major departures from its traditional packaging. To support the brand’s “Feel me” positioning, the words “Feel me” and “I’m gorgeous” take a dominant position on the familiar Kleenex oval. The Kleenex logo occupies a subordinate position on the oval.

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast