Jim George

Marketing & Design Editor

Jim George Io Pp Director Of Education

Partnerships: One Path to Training to Ease Talent Shortages

Pick your industry. Some long-timers are realizing that the next generation of expertise their teams require isn’t being groomed as they need it.

Two Key Questions as Packaging Spending Grows

Here are two questions to circulate among your packaging team: Is our company among the many who are planning to spend more heavily in packaging over the coming months? If so, how prepared are you to maximize your investment?

A trio of topics trending in packaging

As IoPP has interacted recently with thought leaders among our members about topics they see as “hot buttons,” three areas emerge:

Jim George, Director of Education, Institute of Packaging Professionals

Time to rethink strategy for customized e-commerce packaging?

The whole notion of e-commerce retailing continues to give many consumer product companies fits.

More from Jim George

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Broader skill sets: the new face of the packaging professional?

Mike Marcinkowski, a packaging engineer at Gillette, explained in a recent IoPP webinar how the company reduced the packaging structures for its Venus brand of women’s razors from nine to two.

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E-learning gaining steam in packaging training

Whether you’re new to packaging or a hardened veteran, continuing education programs help you expand your knowledge about the industry.

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E-learning gaining steam in packaging training

Whether you’re new to packaging or a hardened veteran, continuing education programs help you expand your knowledge about the industry.

Summer Garden Food unveils the 'secret sauce'

An Ohio sauce maker’s unconventional approach integrates a green manufacturing facility with an efficient filling and packaging line—and sales are up more than 15%.

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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.

Online networks improving speed-to-market

By streamlining its brand assets, one healthcare company has improved communication and visual consistency—and it expects to save $11 million or more.

WORK IN PROGRESS. Menasha Packaging and Morton Salt representatives review a sketch for the table salt trays inside Menasha's mo

Mobile lab lets Morton Salt get retail-ready game on

Menasha Packaging’s Design on Wheels operation puts the design team at the salt company’s doorstep—and cost-effectively prepares display pallets in one day.

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Anniversary bottles enable Redhook fans to partake, reminisce

Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.

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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.