Bormioli Pharma: AccuRec Dual-Chamber System

New packaging concept is introduced to meet the needs of the nutraceutical sector’s fast growth and primary distribution channels.

New packaging concept is introduced to meet the needs of the nutraceutical sector’s fast growth and primary distribution channels.
New packaging concept is introduced to meet the needs of the nutraceutical sector’s fast growth and primary distribution channels.

Bormioli Pharma, a pharmaceutical glass and plastic packaging manufacturer, has expanded its dual chamber system range to meet the growing demand in the nutraceutical market.

Bormioli Pharma’s AccuRec high-tech packaging offers precise reconstitution for oral products, including food supplements. AccuRec’s dual-chamber system guarantees safety while keeping the ingredient properties unchanged. Reconstitution is usually complex but AccuRec’s dual-chamber system is easy to use, enabling the consumer to reconstitute oral food supplements in just a few easy steps.

Being reusable, AccuRec gives consumers flexibility to take the reconstituted product at any time. Oral food supplements using this product mechanism retain their freshness as the ingredients are not pre-mixed but instead are mixed together immediately before consumption.

The nutraceutical market is fast growing not only in Italy but throughout Europe. In 2016, the European market’s CAGR (compound annual growth rate) registered 6.39% and was valued at $79.71 billion[1]. With the rate of growth increasing, consumer convenience and portability are critical in today’s market with increasing demand for more functional and efficient packaging[2]. More than half (56%) of Europeans believe in positive nutrition and functional consumers are open to new brands with many willing to pay a premium[3]. AccuRec supports nutraceutical manufacturers by supplying them with packaging that meets the ever-changing demands of the nutraceutical market.

The most common distribution channel in Europe for dietary supplements is through pharmacy[4], and AccRex is suited for nutraceutical firms seeking to sell through this channel. Its more robust activation mechanism and safety features means AccuRec provides the ideal packaging for these manufacturers.

Bormioli Pharma originally designed AccuRec as a pharmaceutical packaging solution, resulting in a delivery system that not only promotes the efficacy of nutrients but is safer and more reliable than mass-market products.

Innovative delivery systems are becoming more desirable in the nutraceutical sector, with companies wanting to distinguish themselves from the rest while ensuring maximum nutritional benefits are achieved. The company is showcasing AccuRec at Vitafoods, one of the key nutraceutical events in Europe.


[1] Europe Nutraceutical Market - Growth, Trends And Forecasts (2018 - 2023), Mordor Intelligence – Mar, 2018

[2] Alternative Delivery Systems in Nutraceutical Manufacturing, Natural Product Insider - 2015

[3] Functional Food & Drink Trends in Europe, Datamonitor Consumer Survey - 2014

[4] Euromonitor International, Dietary Supplements - 2016

 

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