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Package Design Gallery: Part 1 of 4

Each year, the Healthcare Packaging editors evaluate an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. Today we review Aspercreme, Navitas Organics and Blistex.

Chattem, Inc.’s Aspercreme with Lidocaine
Chattem, Inc.’s Aspercreme with Lidocaine

Chattem, Inc.’s Aspercreme with Lidocaine

Pros

+ No Mess Applicator allows roll-on application of odor-free pain-relieving liquid without getting product on consumers’ hands

+ Outer carton is not only colorful, but informative, making use of front, back and side panels that offer consumers usage illustrations and instructions

Note: Although the rigid outer paperboard carton provides important usage details, one wonders if lighter-weight, more sustainable material(s) could have served the same purpose?

 

Navitas Organics’ Organic Hemp Seeds

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Break out of the ordinary: see what’s new in life sciences packaging