Package redesign 'juices' Juice Plus+

Cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.

Juice+'s cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Juice+'s cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.

Last year, Collierville, TN-based Juice Plus+ Company celebrated 20 years of inspiring healthy living in families around the world through its natural supplements that provide nutrition from 25 different fruits, vegetables, berries, and grains via convenient capsule form.

As part of the brand’s anniversary celebration, the company in late 2013 unveiled a new look and feel for its product packaging designed in collaboration with TricorBraun. The high-density polyethylene bottle was designed for style, size, and engineering specifications. TricorBraun partnered with Priority Plastics for bottle production. The blow-molded cylindrical bottle has a 250-mL capacity and weighs 24 g.

The new package is topped with a NutraGen II dispensing closure from Weatherchem | Mold-Rite Plastics |Stull Technologies. The injection-molded screw-threaded closure allows for a wider opening on the top of the bottle, making it easier to dispense the capsules inside. The cap includes a custom-printed Lift n Peel liner.

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