Dromo™ is a new polyethylene terephthalate (PET) bottle system designed specifically for liquid or semi-viscous products sold through e-commerce channels. It will be launched by at PACK EXPO, October 14-17 at McCormick Place, Chicago, Booth E-7256. The first-of-its-kind system is usable for personal care, household chemicals, and a range of other products.
The objective was to create a bottle/dispensing system that would support growing e-commerce product demands, survive the distribution channel with limited secondary packaging, and reduce dependence on raw materials.
Up to 75% lighter weight than traditional personal care PET bottles, the less than 10 gram, 16-oz PET refill has been designed to be inserted into an attractive, rigid, reusable dispenser. Several dispenser types have been engineered, each with specific features to address brand preferences. The bottles can be made from virgin PET or up to 100% recycled PET (rPET)..
Opposing flat side panels provide sidewall strength and facilitate stacking prior to shrink wrapping into optional double packs. Bottles can also be sealed with a traditional threaded closure or accommodate a foil seal.
Unlike traditional PET bottles designed for the retail shelf, this system has been specifically designed for e-commerce distribution. Structural attributes that are mandatory in the retail space, but unnecessary for e-commerce have been removed.
Dromo bottles have passed burst tests of up to 173 psi and drop tests (both base and sides) of 6 ft to ensure that they will be able to handle the rigors of e-commerce distribution.