The new label interpack alliance will in the future include all international events organized by Messe Düsseldorf within its processing & packaging portfolio. Exhibitors and visitors will recognize these trade fairs by the new interpack alliance logo which has been modeled after the interpack logo. It is also planned to standardize the visual appearance of the individual events according to the interpack design and colors.
In addition to interpack itself (Düsseldorf, Germany) the flagship trade fair after which the new label is named the interpack alliance includes upakovka (Moscow), food pex (Shanghai), china pharm (Shanghai), bulk pex (Shanghai), pacpro Asia (Shanghai), packtech India/food pex India (Mumbai, India), components (Düsseldorf), food processing & packaging exposyum (Nairobi, Africa), indopack (Jakarta, Indonesia) and process expo (Chicago). The four Chinese trade fairs take place every two years in a combined event known as Shanghai World of Packaging (swop). The food processing & packaging exposyum (December 2016) and upakovka (January 2017) will be the first trade fairs displaying the new visual identity.
The launch of interpack alliance as the umbrella brand was a logical step underlining our unified strategy. It stands for our international expertise in the packaging sector and related process industries while at the same time communicating the leading role of interpack, commented
Bernd Jablonowski, Global Portfolio Director at Messe Düsseldorf for the
Processing & Packaging sector.
The interpack alliance addresses the target groups of food, beverage, confectionery and baked goods, pharmaceuticals and cosmetics as well as non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event. As the international flagship trade fair in Düsseldorf, interpack serves all segments, is the leading platform for industry trends and innovations and brings together all prominent minds in the industry.
Messe Düsseldorf had already re-aligned itself last year and regrouped both the leadership and operative responsibilities for trade fairs inside and outside Germany into four thematic portfolios. This allows the implementation of a global strategy and enables networking and sharing of expertise between the flagship trade fairs and the related foreign events. Talks are already being held with industry associations and other trade fair organizers in the processing & packaging field. In addition, successful special topics such as SAVE FOOD will in the future also be part of the interpack alliance trade fairs.
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