SATO America, Inc. Introduces New Southern Regional Sales Manager

SATO America, Inc., a leader in barcode printing, labeling, and EPC/RFID solutions, today announced the appointment of Chris Williams as the new Southern Regional Sales Manager. Reporting to Robert Linse, President, Mr. Williams will be responsible for the continued development and growth of channel business within the southern territory.

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Mr. Williams will focus on securing new reseller agreements and working with existing SATO Business Partners to offer new DCS (data collection systems) and labeling solutions. He has vast experience in all aspects of Auto ID and RFID, including a wide range of supply chain applications, as well as applications in healthcare, utilities, and biotech.

Prior to joining SATO America, Mr. Williams specialized in all aspects of auto ID and RFID solutions for companies such as Intermec and Moore/RR Donnelly. Most recently, he was an independent sales representative within the field.

Robert Linse commented, “With over a decade of experience in the Auto ID and RFID arena, Chris Williams joins SATO America as a seasoned professional. He is able to immediately demonstrate his knowledge and experience to our highly valued resellers, as well as our existing and future customers. Based on his customer-centric approach, Chris is already an essential value of both SATO America and its customers.”

Mr. Williams will be located in Raleigh, North Carolina and can be reached at (704) 644-1650 ext. 1256, or chris.williams@satoamerica.com
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