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Protecting Milk Powder in China

Walimai is a startup that has developed a specialized label, using RFID and linked to blockchain technology, that can be scanned with a smartphone app for consumers to authenticate their products.

A startup firm in China is using blockchain and RFID to take aim at counterfeits in the milk powder supply chain, according to Business Insider Singapore.

The startup, Walimai, is spearheaded by two consultants based in China, Alexander Busarov and Yaroslav Belinskiy. They have developed a specialized label that can be scanned with a smartphone app for consumers to authenticate their products. Busarov can be seen demonstrating the technology here. The label is designed to withstand the rigors of transportation through the supply chain.

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