Introduction
A group of executives at U.S. paperboard packaging companies, known as the Paperboard Packaging Alliance (PPA), raised this question: How can paperboard packaging create more value for consumer packaged goods companies? The PPA, a joint initiative of the Paperboard Packaging Council and the American Forest & Paper Association, enlisted consultancies Packaging Technology & Integrated Solutions, Kalamazoo, MI, and NewProductWorks, Ann Arbor, MI, to help find out.
