The line, consisting of bottles equipped with pump-style closures, and tubes, is decorated with the simple, modern typography and small graphic cues identifying the scent, or type of product. For example, bottles of the skin firming moisturizer are identified with an illustration of a drop of water, the Cucumber Melon Body Wash with an illustration of a watermelon and a slice of cucumber. According to designers, CVS decided to create a strong packaging presence due to the “power of private brand strategy.” —ALR
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