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Augmented, Virtual Reality Are OEM-Ready

OEMs explore practical ways to design, commission, operate and maintain their equipment using altered reality. What does this mean for life science manufacturers?

A Bausch+Ströbel employee uses the company's virtual reality technology for training on a new piece of equipment.
A Bausch+Ströbel employee uses the company's virtual reality technology for training on a new piece of equipment.

When a new technology disrupts long-standing, traditional practices, it can be challenging to incorporate new techniques into old work routines. Augmented (AR) and virtual reality (VR) technologies have been buzzwords in the industry for a couple of years now, but the benefits that the technology brings have been highlighted more than the actual steps and processes to implement it. This has machine builders wondering if the technology is practical for their business. Other industries such as automotive and aerospace have successfully implemented the technology and have used it for years to streamline manufacturing and assist with maintenance and assembly… so why can’t the packaging and processing industries do the same?

When OEM Magazine reported on altered reality more than two years ago, the technology was in its infancy and may not have been OEM-ready. But with more practical use cases from packaging and processing machine builders, it appears that augmented and virtual reality have finally arrived.

The Difference Between Augmented and Virtual Reality

While both versions of altered reality use some of the same technology and provide an enhanced virtual experience, the capabilities, equipment and software needs vastly differ.

Virtual reality is an artificial, computer-generated simulation of a real-life environment. Virtual headsets provide a firsthand experience of a simulated reality, to the exclusion of the actual surroundings. The technology needed to simulate virtual reality is a headset, such as the Oculus Rift or the HTC Vive, which retails anywhere from $120 to $800.

The environment itself can be created through a coding language known as virtual reality modeling language (VRML), which can also be found in the AutoCAD files that OEMs already use to create 3D models of their equipment.

Since operators cannot see the real world around them when they are using a virtual reality headset, the opportunities virtual reality brings to manufacturing and service are limited. But it still offers a unique approach to trade show marketing, machine demonstrations and employee training.

Augmented reality, on the other hand, layers computer generated enhancements, like digital images and graphics, over an existing reality. This allows users and operators to interact with the world around them while in an augmented reality state. Augmented reality uses headsets, too, but unlike virtual reality headsets, they allow operators to see through the headset into the real-world. This technology may prove to be ideal for remote maintenance, employee training, and machine assembly. Augmented reality headsets like Google Glass or Microsoft HoloLens retail anywhere from $199 to $4,500.

How AR and VR impact your machine builder

As technology adoption soars, different use cases have surfaced from OEMs using altered reality to make a difference in their operations and how they handle customer relationships.

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast