Kimberly Clark’s U by Kotex Daily Liners 
PROS
+ Athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products
+ Easy-to-read icons clearly demonstrate usage and disposal directions
+ Plastic bag and drawstring make for an easily portable package, keeping product contained
CONS
– Plastic bag does not appear to have cues for where to open the package
– While the smaller, lighter plastic bag may take up less space than traditional cartons, the plastic does not appear to be recyclable
GSK’s TUMS Chewy Bites
PROS 
+ Wide bottle is an eye-catching shape, easy to hold and consumers can clearly view the tablets
+ Unique V-cut lid is easy to twist open; berry imagery on label matches colorful tablets
CONS
–While the package is easy to open, it required a bit of force to snap the lid back on which could be challenging for those with dexterity issues
This is a four-part series. Check out Part 1, Part 2 and Part 3.
