Kotex Daily Liners' feature athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products.
Kimberly Clark’s U by Kotex Daily Liners 
PROS
+ Athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products
+ Easy-to-read icons clearly demonstrate usage and disposal directions
+ Plastic bag and drawstring make for an easily portable package, keeping product contained
