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Emerging EU Sustainability Regulations for Packaging

From the European perspective, Thierry Wagner offered an overview of regulations in the pipeline aiming to reduce plastic use and bolster recycling.

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We’d be remiss if we didn’t begin any article covering packaging sustainability with the reminder that sustainability is more than recycling. However, recycling will clearly have a role to play in advancing a circular economy.

Thierry Wagner, global director, regulatory & standards – healthcare at DuPont, began his talk at the virtual Medical Packaging Conference with the UN definition of sustainability in that it meets the needs of the present without compromising the ability of future generations to meet their own needs. He pointed to the UN’s Sustainable Development Goals that encompass social, economic, and environmental targets such as zero hunger, clean water, good health, decent work and economic growth, all while considering our climate and consuming in a responsible way based on circular economics. “These goals have become the blueprint for many companies to align their development and innovation goals against, including my own company,” Wagner said. “Countries around the world have the adopted various actions to move forward on the UN Sustainable Development Goals. The most ambitious plan is probably by the European Union: The European Green Deal, seeking to make Europe the first ‘climate neutral’ continent by 2050.”

Wagner explained that the plan addresses working with nature to protect our planet and health, boosting global climate action, and making transport sustainable for all. It also targets the technologies that we use to produce products and the products themselves, energy systems, buildings that we live in, and greener lifestyles. “So, it's really addressing almost everything,” he said.

Wagner highlighted a few emerging objectives that will help put these concepts into action.

Circular Economy Action Plan (CEAP): This part of the European Green Deal is mainly focused on halting the depletion of natural resources and creating sustainable growth and jobs. The first CEAP was adopted in 2015, with the latest iteration released in March 2020. A few of the tangible goals include:

  • Substantiating green claims made by companies
  • Empowering consumers in the green transition, because they are considered as a very important driving force
  • Tackling packaging and packaging waste
  • Sustainable products policy initiative with eco-design
  • Concentration limits on persistent organic pollutants

Watch video   Watch this video on GSK's 20% plastic reduction on Advil bottles.

2018 EU Plastics Strategy: Wagner noted that the 2015 demand for plastics in Europe was estimated at 49 million tonnes with almost 40% attributed to packaging. In 2018, packaging represented the largest amount of plastic waste generation at 60%.

  • In 2019, the EU adopted its single use plastic ban for the most common single-use items found on beaches, such as cutlery, plates, and straws.
  • The European Packaging and packaging waste directive (PPWD) 94/62/EC (1994) was reinforced with new targets in 2018.  By December 21, 2025, at least 65% by weight of all packaging waste must be recycled, with a target of recycling 50% of all plastic. By 2030, the targets increase by 5%. “It was also changed in 2018 to include a new system introducing extended producer responsibility [EPR] schemes by member states by the end of December 2024 so that producers of packaging have to bear financial and organizational responsibility for management of waste. Many countries in Europe have already adopted [EPRs] and the objective is that all countries in Europe will, and it's a concept used by more and more countries around the world," Wagner said. "In Europe, the objective is to minimize the impact of packaging, to encourage reuse and recycling, and to establish effective systems of quality control and traceability of packaging. To make that all possible it’s important to have the design for recyclability of packaging.”

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast