R.R. Donnelley & Sons Company (RRD), a provider of marketing and business communications services including packaging solutions, highlighted its end-to-end, single-source folding carton service, designed for emerging brands as well as Fortune 500 companies across various industries—including food and beverage, consumer electronics, beauty, nutraceutical, and medical sectors. The service can streamline the design and production of folding cartons for material use efficiency, while minimizing waste, transportation, and associated costs.
RRD’s team works with the companies to assess their needs, examining current packaging formats, stock keeping units (SKUs), distribution networks, and the potential for future scalability. The team further looks into opportunities for standardization and other production and supply chain efficiencies, and provides guidance on the following:
- Sizing
- Minimizing paperboard
- Production (up to 12-color UV, 6-color offset litho)
- Swapping mixed material components with recyclable ones
- Selecting the right treatments, coatings, inks
- Selecting the manufacturing process to achieve packaging that engages consumers and helps brands reach their sustainability goals
- Structural design capabilities, ranging from art adaptation to 3D renderings and printed prototypes
- Rigid box capabilities, accommodations for unique sizing and shapes, and interior pockets
- Enhancements, such as spot UV, soft touch, foil stamping and etching, foil board, and embossing
- Finishing, for example die-cutting, folding and gluing, tear strips, collating, windowing, and security tagging
- Project management and vendor managed inventory, warehousing, and custom distribution
- Value-added corrugated boxes for product packaging and subscription services
- Bundled solutions that include labels, kitting, and other RRD services
“We offer multiple packaging formats in terms of subscription boxes, small run displays, folding cartons, and rigid boxes, so when a customer come to us, we have this breadth and depth of offering of packaging formats and we marshal all our services when working with that customer,” said Lisa Pruett, president, forms and labels, RRD packaging.
