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Package Design Gallery: Part 4 of 4

Each year, the Healthcare Packaging editors evaluate an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. Today we review Kotex Daily Liners and TUMS Chewy Bites.

Kotex Daily Liners' feature athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products.
Kotex Daily Liners' feature athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products.

Kimberly Clark’s U by Kotex Daily Liners 

PROS 

+ Athletic graphics and colors that, while not exactly new, buck the decades-long trend of pink and purple printing on women’s health products

+ Easy-to-read icons clearly demonstrate usage and disposal directions

+ Plastic bag and drawstring make for an easily portable package, keeping product contained

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Break out of the ordinary: see what’s new in life sciences packaging