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Print-and-apply labelers suit new repackaging operations

For its new repacking operations, Beiersdorf UK selects print-and-apply labelers able to print high-resolution barcodes, text, and graphics for Retail Ready Packaging.

Hp 23915 Domino M200 Print And Apply Labels At Beiersdorf Logistics

Leading skin care manufacturer Beiersdorf, whose brands include NIVEA, Atrixo, and Eucerin, has brought its repackaging services in-house, resulting in a host of operational and customer benefits following the installation of Domino’s M-Series print-and-apply label technology. Beiersdorf UK invested in four M200 print-and-apply labelers for its new Retail Ready Packaging (RRP) lines as part of an extension of its warehouse and logistics facility. As a result, the company has increased automation and operational cost savings and improved its environmental credentials as well as gained greater flexibility in responding to customer demands.

Part of the worldwide Beiersdorf Group, Beiersdorf UK, which employs around 200 staff, handles the repackaging of its global brands into shelf-ready containers for the British retail market.

The decision to invest in the Domino technology was made by Mick Clipston, Beiersdorf’s Packaging Technologist. He was called in to use his expertise and knowledge to project-manage moving the company’s RRP operations in house.

Clipston explains, “Prior to this, we were outsourcing all our repackaging. In terms of logistics and the associated costs alone, this just didn’t make any sense. It required us to transport our goods from the warehouse to our contract packers, then back to the warehouse again, before being shipped off to their final destination.”

Following the extension of its new warehousing facility at Holford in the Midlands, Beiersdorf grasped the opportunity to address its logistical challenges. By bringing its RRP in-house, the company was able to introduce a solution that would not only bring cost savings and environmental credibility to its operation by reducing road traffic, but also deliver a greater element of automation and productivity. Today, the goods are repackaged to the retailers’ specifications into smaller quantities of shelf-ready trays, before being shrink-wrapped and labeled prior to shipping to the supermarkets.

Print-and-apply required
Central to the success of Beiersdorf’s new in-house RRP lines was the need to find a suitable print-and-apply labeler. Clipston was looking for a technology that could both print high-resolution barcodes, text, and graphics for supply chain compliance, and automatically apply the labels onto the outer cases of the repackaged, shrink-wrapped packaging.

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