All the latest packaging trends for life sciences, all at PACK EXPO East
Explore new packaging solutions for life sciences, all in one convenient location at PACK EXPO East, March 18 – 20 in Philadelphia.

Annual OTC Package Design Gallery: Part 3

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Screen Shot 2021 06 04 At 3 42 46 Pm

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting. Part 3 features topicals, personal care, and skin care. 


Dr. Scholl’s Callous RemoversScreen Shot 2021 06 04 At 3 42 46 Pm

Pros

  • Lightweight, uniquely shaped paperboard carton stands out on shelf without excess headspace; gloss highlights cushion image on front against matte background
  • Instructions for use are very clear (albeit in small font) in three steps on back panel with images
  • The cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use

Notes

  • While directions are numbered and clear, one may wonder why the disc wasn’t labeled as step #1
  • Additionally, no disposal cues



Bayer AleveX Pain Relieving Lotion Screen Shot 2021 06 04 At 3 39 33 Pm

Pros

  • Bottle is a unique shape—wide and shallow—for easy grip and squeezing
  • Callout on front notes new ingredients for a segment that may be loyal to a given brand
  • X imagery is consistent and alludes to fast action; directions are clear and make use of the entire back of the bottle

Notes

  • End of life: Not specified



Quip toothpaste

Pros

Screen Shot 2021 06 04 At 3 32 21 Pm

  • Both the tube and carton feature clear explanation of tube recycling instructions; bottom of carton notes 100% paper content and please recycle
  • Minimal graphics on matte outer carton allow for tube image and uses per tube/3 month supply copy with “pea-sized dollop” portion illustration
  • Symbols explain ingredient benefits; stand-up carton is oval shaped which stands out in a typically rectangular carton aisle

Notes

  • Although both parts of the packaging are recyclable, consumers may miss the bottom panel message. Link near recycling instructions was not working as of press time

 



J&J Band-Aid Ourtone Bandages  Screen Shot 2021 06 04 At 3 34 22 Pm

Pros

  • Launched in 2021 after a foray in 2005, bandages add offerings to mutiracial tone bandages on the market
  • Multiple sizes are clearly communicated with graphic on back panel
  • How2Recycle symbol makes it easy to see which component (the box) is recyclable; copy in bandage-toned hue keeps consistency around the package

 

 

EVERY MAN JACK Hand Sanitizer Screen Shot 2021 06 04 At 3 33 07 Pm

Pros

  • Black woodgrain pattern and forest green foil effects offer an elevated aesthetic
  • Slim, sturdy, matte pocket-ready sanitizer is easy to grip and spray
  • Drug facts on back panel are balanced with stand-out green symbols for recycling stream, cruelty-free product

 

Pacific Shaving Co. Nick Stick Screen Shot 2021 06 04 At 3 34 08 Pm

Pros

  • Pithy quote scores points while right-sized blister fits rollerball against silver backing
  • Back of card shows usage directions and easy-to-read warnings, while hang tab provides display options for retailers

Notes

  • Presumably the “Please recycle” is referring to the paper and not the rollerball (blister contents unclear)

 

Perrigo ScarAway Scar Gel

Pros

  • Carton’s side and back panel do a great job of using bullets, images, and bold lead-ins for easy comprehension
  • Clear window allows consumer to see the tube
  • Easy-flow applicator allows roll-on application of transparent silicone scar gel

Screen Shot 2021 06 04 At 3 52 17 PmNotes

  • End of life: Carton is recyclable but consumer may miss symbol on bottom panel
  • Connect with us but no handle; Carton is large, presumably to offer all the product info




Check out Parts 1 and 2

Part 1: Calm, wellness, and anti-anxiety products

Part 2: Cold and sleep medicine, and infant care


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