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Annual OTC Package Design Gallery: Part 3

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Screen Shot 2021 06 04 At 3 42 46 Pm

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting. Part 3 features topicals, personal care, and skin care. 


Dr. Scholl’s Callous RemoversScreen Shot 2021 06 04 At 3 42 46 Pm

Pros

  • Lightweight, uniquely shaped paperboard carton stands out on shelf without excess headspace; gloss highlights cushion image on front against matte background
  • Instructions for use are very clear (albeit in small font) in three steps on back panel with images
  • The cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use

Notes

  • While directions are numbered and clear, one may wonder why the disc wasn’t labeled as step #1
  • Additionally, no disposal cues



Bayer AleveX Pain Relieving Lotion Screen Shot 2021 06 04 At 3 39 33 Pm

Pros

  • Bottle is a unique shape—wide and shallow—for easy grip and squeezing
  • Callout on front notes new ingredients for a segment that may be loyal to a given brand
  • X imagery is consistent and alludes to fast action; directions are clear and make use of the entire back of the bottle

Notes

  • End of life: Not specified



Quip toothpaste

Pros

Screen Shot 2021 06 04 At 3 32 21 Pm

  • Both the tube and carton feature clear explanation of tube recycling instructions; bottom of carton notes 100% paper content and please recycle
  • Minimal graphics on matte outer carton allow for tube image and uses per tube/3 month supply copy with “pea-sized dollop” portion illustration
  • Symbols explain ingredient benefits; stand-up carton is oval shaped which stands out in a typically rectangular carton aisle

Notes

  • Although both parts of the packaging are recyclable, consumers may miss the bottom panel message. Link near recycling instructions was not working as of press time

 



J&J Band-Aid Ourtone Bandages  Screen Shot 2021 06 04 At 3 34 22 Pm

Pros

  • Launched in 2021 after a foray in 2005, bandages add offerings to mutiracial tone bandages on the market
  • Multiple sizes are clearly communicated with graphic on back panel
  • How2Recycle symbol makes it easy to see which component (the box) is recyclable; copy in bandage-toned hue keeps consistency around the package

 

 

EVERY MAN JACK Hand Sanitizer Screen Shot 2021 06 04 At 3 33 07 Pm

Pros

  • Black woodgrain pattern and forest green foil effects offer an elevated aesthetic
  • Slim, sturdy, matte pocket-ready sanitizer is easy to grip and spray
  • Drug facts on back panel are balanced with stand-out green symbols for recycling stream, cruelty-free product

 

Pacific Shaving Co. Nick Stick Screen Shot 2021 06 04 At 3 34 08 Pm

Pros

  • Pithy quote scores points while right-sized blister fits rollerball against silver backing
  • Back of card shows usage directions and easy-to-read warnings, while hang tab provides display options for retailers

Notes

  • Presumably the “Please recycle” is referring to the paper and not the rollerball (blister contents unclear)

 

Perrigo ScarAway Scar Gel

Pros

  • Carton’s side and back panel do a great job of using bullets, images, and bold lead-ins for easy comprehension
  • Clear window allows consumer to see the tube
  • Easy-flow applicator allows roll-on application of transparent silicone scar gel

Screen Shot 2021 06 04 At 3 52 17 PmNotes

  • End of life: Carton is recyclable but consumer may miss symbol on bottom panel
  • Connect with us but no handle; Carton is large, presumably to offer all the product info




Check out Parts 1 and 2

Part 1: Calm, wellness, and anti-anxiety products

Part 2: Cold and sleep medicine, and infant care


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