Graphic Packaging Introducing Advanced Pack Serialization Solution

The new product will help pharma companies clamp down on counterfeit healthcare products and improve patient safety.

Graphic Packaging Serialisation

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Leading fiber-based packaging provider Graphic Packaging International has announced it will reveal its latest pack serialization solution at this year’s CPHI Frankfurt event.  

Graphic Packaging’s solution, developed following its acquisition of AR Packaging in 2021, provides the pharma industry with a versatile packaging serialization solution that can accommodate longer or more complex coding requirements. This means it can create everything from EU codes to C128 barcodes for the Chinese market, and answer latest drug traceability specifications that were released in June 2022. 

In addition, each code the solution produces complies with the highest print quality and readability standards with a high-contrast, high-resolution code that ensures optimal scanner legibility.

 Erwin KlĂĽnder, head of sales, healthcare at Graphic Packaging, says, “The increasing availability of counterfeit medications and other healthcare products is a real threat to patient safety around the world. An effective serialization solution is more vital now than ever before.

“Our solution is compatible with a wide range of code specifications—even country-specific formats, such as Italian Bollini labels, and RFID applications. A truly state-of-the-art solution, it gives contract manufacturers and packers the flexibility to include any code format printed either onto the label or directly onto open or pre-glued packaging. All of this is carried out at our facility, easing the pressure on other parts of the supply chain by integrating into existing processes with no additional CapEx investment required.”

The feature prevents duplicates from occurring, ensuring maximum process reliability and pharma-compliant data handling. Its flexibility provides compliance assurance for any coding laws or regulations around the world, and allows pharma companies to meet ever-evolving market and legislative demands. 


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