The return on those investments may include the following benefits:
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Fewer damage returns
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Fewer expired returns
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Increased sales due to market appearance
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Reduced counterfeit and diversion losses
Those were the findings presented by consultants Joseph F. Noferi, Esq., and Ralph L. Dillon, Compliance Surety Associates. These findings were part of a presentation entitled Justifying Your Investment in Anticounterfeiting, delivered at Pack Expo International, held in Chicago in November.
Click here for a link to this and other sessions from Pack Expo.
-Jim Butschli, Features Editor
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