Ritual is a provider in the multivitamin industry that has put traceability at its core. The company built a visible supply-chain through sharing the scientist, source, and supplier for its ingredients on its website, and aims to create products that are as earth conscious as possible. Thus, Ritual partnered with Amcor Rigid Packaging to develop a packaging system that would support its mission to find new uses for existing materials and create a reusable, sustainable future.
“When reinventing the multivitamin, we went to great lengths to ensure our ingredients not only helped to support the body but were also great for the environment. We believe the materials that hold our capsules should be no different,” says Katerina Schneider, founder and CEO of Ritual. “By partnering with companies like Amcor who share our commitment to creating an earth-friendly supply chain, we were able to develop a 100% recycled bottle that meets our same high-quality standards.”
Amcor has developed and launched for Ritual a PET container made from 100% post-consumer recycled content (PCR) resin for multivitamin packaging. Amcor created this clear bottle in two sizes, 100 cubic centimeters and 150 cubic centimeters.
PET, which has rapidly become the world’s preferred packaging material, is lightweight, shatterproof, recloseable, resealable, reusable, and recyclable. In addition, PET bottles often have the lowest carbon footprint and their production results in up to 70% less greenhouse gas emissions than other packaging materials, according to Amcor’s Asset Lifecycle Analysis.
PCR is comprised of recycled materials including PET beverage bottles that have been used by the consumer and subsequently been recycled to produce a new product. Using PCR helps support the recycling infrastructure and reduces demand for virgin resins. For example, a quarter less emissions is produced in the manufacturing process of 100-cubic-centimeter and 150-cubic-centimeter bottles by using 100% recycled content, says the company.
Maintaining color and clarity can be challenging when using a high percentage of PCR. Amcor’s engineers created a color-stable bottle for Ritual that is close to virgin PET clarity.
“Our collaboration with Ritual has delivered an attractive packaging system that reflects the brand’s mission and commitment to the environment,” says Harry Goldstein, VP Healthcare with Amcor Rigid Packaging.