Arguably, most healthcare packages fall under the "user-centered" category—here are just a few designs or cases of the many that exist.
From MD&M BIOMEDigital: a startup, a consultancy, and a large brand owner talk about how interacting with end users changed their medical device and machinery designs.
|Watch this video on Unilever's inclusive deodorant packaging.|
57% of Americans with chronic conditions delayed healthcare and experienced a gap in care due to COVID-19, per a recent study. Aetna and other companies are shipping kits with specially curated products to offer self-care or supplement telehealth visits.
A fully recyclable push-up paperboard tube not only allows both parent and toddler to easily apply product, but also encourages play and can be reused in clever ways.
Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.
A chief behavioral officer talks about integrating the "human factor" within healthcare technologies to boost their acceptability, usability and impact.