New Tool: ProSource
Checkout our packaging and processing solutions finder.
Start Your Search

Catch a bus with Schweppes British tonic

Olympic-themed promo offers four different blister-carded buses.

Pw 44975 4 Shweppes Bus

Ramping up its recent entry into Japanese markets, Schweppes brand of British Lemon Tonic from Coca-Cola Japan introduced an Olympic-themed toy promotion. The promo leveraged the British-hosted Olympics with blister-packed models of London’s iconic double-decker red buses. The blister card has a paperboard collar that fits over the neck of the 410-mL glass-bottled drinks. Shown are three of the four bus versions available, which, it can be reported, really do work and roll. Priced at 147¥/USD $1.88, the product targets adult consumers. The Japanese seem to love prize promotions as much as their coffee. 

Test Your Supply Chain Smarts
Take Healthcare Packaging's supply chain quiz to prove your knowledge!
Take Quiz
Test Your Supply Chain Smarts
Discover Our Content Hub
Access Healthcare Packaging's free educational content library!
Unlock Learning Here
Discover Our Content Hub