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Podcast: Serialization matters: What pharmaceutical packagers need to know

In this exclusive podcast from Pack Expo 2008, Anne Marie Mohan, senior editor of Packaging World, speaks with Bruce A. Harder, Systech International's director of business development. Harder provides an overview on what constitutes a complete serialization solution and advises packagers on how to equip their new packaging lines with serialization in mind. Whether it's for track-and-trace purposes or for brand protection, serialization is becoming an important packaging process, particularly in the pharmaceutical market. But what does serialization comprise? Is it a single unique code on a package? Or can it go beyond authentication to integrate with a brand owner's business systems?

Harder explains how serialization needs to take into account the entire packaging process and protect the integrity of the unique codes from package unscrambling through to palletization.

Harder also encourages brand owners investing in new packaging lines or in upgraded packaging equipment to plan now for a future that may include serialization in order to reduce costs down the line.

At the show, Systech exhibited its Serialized Product Tracking (SPT) system, an application that enables item, case, and pallet serialization at the packaging line and site level. SPT is utilized to support track and trace, e-pedigree, product packaging authentication, and other business use cases in the pharmaceutical industry.
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