Key Takeaways:
- Consumers are increasingly open to choosing private brands for over-the-counter (OTC) care.
- The brand name “Foster & Thrive” was selected through consumer research for its associations with quality, trust, and health.
- The brand introduced an eco-friendly aluminum packaging line in partnership with Cabinet Health.
The preference for private label brands is growing, with 89% of consumers trusting them above the national brand equivalent, according to a recent Daymon Private Brand Intelligence Report. This preference spreads across industries as consumers see the value in opting for a less expensive, private label option.
"Now more than ever, patients are open-minded about the products they choose for over the counter (OTC) care," says Peter Koo, PharmD, vice president, Pharmacy & Healthcare Solutions at McKesson. "Private brands are increasingly becoming a good alternative to name brands and are being chosen just as frequently."
To help consumers manage common health concerns independently, McKesson has launched its new readily available OTC line, Foster & Thrive. The new brand consolidates its former Health Mart® and Sunmark® products to offer an expanded assortment of more than 270 private OTC health and wellness goods. Foster & Thrive products can be found at local independently owned Health Mart pharmacies nationwide.
