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CellOxess Commends Concept-to-Commercialization Collaboration

Biotech firm partners with Rondo-Pak to launch unique vitamin and mineral antioxidants that address male infertility.

CellOxess launched Fertilix dietary supplements in early 2015 in reverse tuck end-style cartons from Rondo-Pak.
CellOxess launched Fertilix dietary supplements in early 2015 in reverse tuck end-style cartons from Rondo-Pak.

In early 2015, CellOxess LLC launched Fertilix®, a unique blend of natural vitamins and minerals that act as hydrophilic (water-soluble) or lipophilic (fat-soluble) antioxidant. These vitamins and minerals support sperm health at the molecular level, protecting DNA and other cellular components from free radical damage and other physiological and environmental stressors.

“The products themselves consist of tablets and softgels, arranged separately on the same blister cards under nitrogen,” notes Todd West, Director of Business Development for Princeton, NJ-based CellOxess, a biotech firm dedicated to the diagnosis and treatment of chronic cell oxidative stress, or a state of “predisease.”

Fertilix supplements require packaging to deliver several attributes, including barrier properties and marketing punch. Says West of Fertilix packaging, “The blister cards are protected from humidity and changing atmospheric conditions in a sealed foil pouch. The foil pouch is then placed in a folding carton that is UV-coated to maintain color integrity. With this packaging, Fertilix can be stored under a variety of storage conditions without compromising long-term product safety or integrity.”

As an emerging company, CellOxess required a packaging partner with the expertise to function not just as a supplier, but as a partner—one that could assist in devising a complete system for the moisture-sensitive product with an atypical set of barrier protection requirements. In other words, the packaging system needed to be almost as meticulously designed as the product itself.

CellOxess also required cost-competitive packaging that did not sacrifice high quality. Expediency was another important factor, as the product would be launched in the Middle East as well as Western markets. CellOxess was eager to commercialize Fertilix after a lengthy development phase.

The company also required packaging graphics and design to be eye-catching, yet fully compliant with pharmaceutical regulations in widespread global markets. With these criteria in mind, CellOxess began a systematic packaging supplier selection process.

Picking a packaging partner

West explains how CellOxess found its key packaging supplier/partner, Rondo-Pak.

“We first became aware of Rondo-Pak and their capabilities because the world's leading pharmaceutical manufacturers such as GSK, Amgen, and Genentech are their customers. It wasn’t until we approached them to work with us did we realize how valuable a partner they were. After visiting the Rondo-Pak facility, we quickly realized their state-of-the-art capabilities, attention to detail and quality were exactly what we were looking for in a partner.”

West credits Rondo-Pak for being “instrumental in the design and development from the inception, producing top-of-the-line cartons expediently, and at a competitive cost. Everyone at Rondo-Pak had input to ensure a quality carton. From Technical Services, Ed Bani recommended UV coating for a glossy look and suggested an embossed logo, saying, ‘That will make it pop.’ Kevin Brahl, Prepress Manager, guided us every step of the way through a six-color job, with the sixth color being the ‘flavor’ color.”

CellOxess selected a Reverse Tuck End-style carton with 18-pt SBS boardstock, with a thumbhole cutout for easy customer access. Three carton sizes are used for the three product versions: Fertilix Max: 3.75 x 2.82 x 5.76 in.; Fertilix Low-Dose: 3.55 x 2.31 x 4.69 in.; and Fertilix Preconceptual: 2.96 x 2.31 x 4.06 in. The formulation costs are as follows: Fertilix—Preconceptual: $54.95; Fertilix—Low Dose: $97.50; and Fertilix—Max: $142.50.

Packaging overview

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LAST CHANCE TO SAVE! New Tech for Life Sciences at PACK EXPO Southeast