Landa Names Graphica Bezalel as First Beta Site

Landa S10 installation scheduled for July 2017

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Landa has named Graphica Bezalel as its first beta customer for the Landa S10 Nanographic Printing® Press. The award-winning, Israeli-based folding carton, packaging and label converter will receive its Landa press in July 2017, where it will be used to support local, as well as market-leading, international retail brands.

As a traditional offset print house, Graphica Bezalel has selected the Landa S10 Nanographic Printing Press as its first digital solution, affording it the unique competitive advantage of high-speed, high-quality digitally printed folding carton production.

Eyal Harpak, Director of Graphica Bezalel, comments: "Nanography® is the first technology to tempt us into the world of digital printing. Until we saw what the Landa S10 could produce, we couldn't believe that any digital press could match offset print quality at the high-speeds required to open up the medium-run folding carton market. We were astonished with what Benny Landa and the team have achieved.

"Working with leading companies like Calvin Klein Carlsberg, Nestlé, Coca-Cola, SodaStream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales. With the incredible color palette provided by the
Nanographic printing process - colors that really stand out - customers will be excited with what the Landa S10 has to offer. Through increased production flexibility, the Landa S10 provides a unique ability to reduce inventory costs through shorter runs, respond quicker to customer needs, and increase the ability to version with customized packaging and special promotions," concludes Eyal Harpak.

Engineered for the packaging and converting industries, the single-sided B1 (41 in. / 1,050 mm) format Landa S10 Nanographic Printing Press enables just-in-time mainstream efficiency for the production of folding carton, POP/POS and corrugated boxes. With a crossover point of around 30,000 boxes and even higher when ganging jobs or adding variable barcodes, the Landa S10 provides a digital solution for more than 50% of all packaging jobs.

Yishai Amir, Landa CEO, comments: "Graphica Bezalel are great visionaries in packaging printing and converting, and have won a number of prestigious Israeli and international awards. We are thrilled that they have embraced the technological and business benefits of Nanography, and we look forward to pioneering print packaging together."

Landa and Graphica Bezalel will hold a worldwide customer event during the week of September 12th 2017, to demonstrate the Landa S10 in a customer production environment.

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