NEW EVENT! Cutting-edge Trends for Life Sciences at PACK EXPO Southeast
Discover all the latest packaging solutions for life sciences products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

Strengthening the Supply Chain

A chain is only as strong as its weakest link. This is becoming clear to the pharmaceutical industry as it struggles to comply with FDA regulations that will require the electronic exchange of serialization data.

When emergencies erupt, Direct Relief provides medical supplies that victims need to survive.
When emergencies erupt, Direct Relief provides medical supplies that victims need to survive.

Every person deserves access to medicine when they are sick, regardless of race, ethnicity, political stance, religious affiliation or economic status. And when emergencies erupt—like the recent California floods, or the devastation in Haiti from Hurricane Matthew, or when war or famine turn into human tragedy as has been happening in Syria and South Sudan—there must be a way to deliver the medical supplies that victims need to survive. That is where Direct Relief comes in.

Direct Relief is a nonprofit humanitarian aid organization that is active across all 50 of the United States and more than 80 countries. The organization provides medical supplies to health centers and clinics throughout the world at no charge. In the U.S., it operates the largest charitable medicine program, working with 100 medical manufacturers that donate drugs and supplies.

In fact, it is the first and only U.S. nonprofit to be certified by the National Association of Boards of Pharmacy (NABP) as a Verified-Accredited Wholesale Distributor (VAWD). The VAWD program provides assurance that the wholesale distribution facility operates legitimately and is employing security and best practices for safely distributing prescription drugs from manufacturers to pharmacies and other institutions. As a result, Direct Relief must abide by U.S. Food and Drug Administration (FDA) regulations.

“We are a wholesale distributor, which means we are subject to the Drug Supply Chain Security Act,” says Dawn Long, director of information and technology at Direct Relief, based in Goleta, Calif. “That means we are required to start complying with the elements of the law that are about the traceability of products.”

In the days following Hurricane Matthew’s landfall in Haiti, medical aid from Direct Relief arrives by ship and is offloaded near Les Anglais, on the country’s southern peninsula.​

Whether it’s a charitable organization like Direct Relief or a for-profit pharmaceutical manufacturer, contract manufacturing organization (CMO), distributor or repackager, there are upcoming serialization deadlines to adhere to. Specifically, by November of this year, the Drug Supply Chain Security Act (DSCSA) requires that manufacturers mark item-level packages—or units of sale—with a unique product identifier, lot number and expiration date (lot-level tracing was required to be in place in 2015). By November 2018, repackagers must comply with the same serialization mandates, with distributors facing their first serialization deadline in November 2019 and dispensers in 2020. Ultimately, by 2023, there must be full product tracking down to each unit and an interoperable electronic system for traceability across the supply chain.

The goal of the DSCSA is to facilitate the exchange of information at the individual package level about where a drug has been in the supply chain. This enables verification of the legitimacy of the drug product identifier, enhances detection and notification of counterfeit drugs and enables more efficient recalls.

All in the industry agree that getting bogus products out of the supply chain and expediting recalls is important. But the question from supply chain partners now is: What do we do to comply?

“The first thing our customers are seeking is clarity,” says Rob Magee, portfolio director at Vantage Consulting Group, which specializes in serialization integration for pharmaceutical contract manufacturing and packaging organizations. “The end result, technically, will be a fully serialized supply chain.”

The FDA is supposed to provide ongoing guidance, according to Magee. But the FDA has issued the mandate without specific marching orders. They tell you what you need to do, “but they never tell you how to do it,” Long says. “The industry has to work together to come up with a solution that will work for everyone.”

Indeed, it is up to industry to figure it out. And therein lies the biggest obstacle of all, because although there are a variety of approaches and new groups emerging that will help integrate current manufacturing, packaging and supply chain standards, there is not a universal method for exchanging serialization data in the supply chain—only suggested options.

On top of that, every country takes a different approach to serialization, which means how you identify products and the type of information required for each transaction could vary depending on where in the world products are shipped.

For example, in China, the government generates serial numbers and everything must be reported back to them. The European Union (EU) model allows manufacturers to create serialization data, but it too must be recorded in the centralized EU hub. The U.S. is focused on a chain of custody, where manufacturers and supply chain partners generate and own the information, leaning more toward liability than visibility in the track-and-trace structure. In the U.S.-based chain-of-custody approach, a product can ship to 50 different locations and it is not tracked, except when it reaches the possession of another owner.

“It is a handshake of trust around who owns [the product] and who is responsible for it,” says Dave Harty, vice president of professional services in the Americas for Adents, a maker of unit identification and traceability software. “But the minute you don’t own it, you need a transaction history and trail.”

In the case of Direct Relief, the organization gets advanced shipping notifications from a manufacturer, or the organization will capture lot numbers at receiving and store that in a system from Axway to trace that data to wherever it will be sent to next. The system also creates a cloud portal for partners to see the chain of custody, Long says.

This model really does resemble a handshake, Harty says. The problem here for the industry as a whole is that there is no uniform way to exchange that chain-of-custody data. “It’s not that there are no standards; in fact, there are multiple standards, and that’s the problem,” he says.

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
Read More
INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast