Enaris - the new name for Sirane's medical division - has been created to service medical, laboratory, dental, care-home, emergency and veterinary sectors.
It has drawn on Sirane's expertise in areas including absorbency and material science - as well as from listening to the needs of the market - to create a portfolio of products, many of which are available to buy online from www.enaris.co.uk
Jeremy Haydn-Davies, Enaris MD, said: "Enaris has been able to take Sirane's existing expertise and use it to create an exciting new company focused on providing a service to new sectors where there is a gap in the market.
"We're trying to make sure buyers can purchase from us exactly how they want to: hence the reason we're launching a web-shop for many standard products. and of course, buying direct from the manufacturer, we can offer competitive prices.
"Enaris is also a development company, and from day one we will be happy to talk to customers about developing new products using our knowledge and expertise, and we'll also be able to offer many products in bespoke versions."
The company is adding an additional facility in Telford later this year, allowing Enaris to have separate manufacturing and independent office space.
Products manufactured by Enaris include non-slip disposable absorbent floor mats used in NHS operating theatres, compliant specimen transportation packaging including 95 kPa bags, and products such as spill pads and incontinence sheets.
The company has a diverse product range, with products also including Cellosene absorbent wadding, BenchSafe spillage protection, and DiffX non-chlorine disinfection. Enaris.co.uk is split up into six sectors: medical; lab; dental; care; emergency, and veterinary - to help customers easily find what they need.
Jeremy Haydn-Davies added: "Enaris is the result of careful planning, and we're very pleased to be finally able to share our plans. Customers know they can save money by going direct to the manufacturer, and we've listened to what they want.
"We've got a great sales team in place, and we're looking forward to getting out to visit customers - old and new - and sharing the Enaris vision with them."
Simon Balderson, Sirane Group MD, said: "For Sirane, creating Enaris as a separate entity to our other existing business makes complete sense.
"Enaris has a new, fresh brand with a clear identity. It's modern, with a new website reflecting the needs of users in a modern healthcare sector. Enaris opens up many possibilities for us, and I am looking forward to seeing the company grow.
"Enaris will evolve as the medical world evolves. We can access and develop new technologies, and will constantly be innovating to keep up with requirements."
Sales contacts will remain the same; James Hemmings is the Enaris National Sales Manager, while Jonathan Mason is Business Development Manager.
Contact James Hemmings on 07483 984622 or Jonathan Mason on 07837 047648.
Enaris will be exhibiting at Health+Care Show at the ExCeL Arena, London, from June 28-29, 2017. Our stand is J66. For more information on the company, or any of the products, visit www.enaris.co.uk or email firstname.lastname@example.org