The expanded and enhanced site was created by OIA's advertising and marketing team to update and improve content and graphics as well as make navigation easier for current and potential customers and website visitors. The site offers bold colors, illustrative icons with both text and photographic call-outs, as well as user-friendly Logistics, Packaging and Industry Solutions tabs to help customers quickly find information in order to make transportation and logistics decisions while accessing the shipping tools they need.
Charlie Hornecker, OIA Global's CEO, states, "Our new website design included multiple rounds of testing by customers, non-customers and OIA Global employees. Each round allowed us to learn how quickly users could find OIA's key service offerings, navigate the site, understand the content organization and accomplish specific tasks such as tracking. Our overall goal was to create a website experience to help customers and potential customers find the solutions to fit their specific shipping and packaging needs. We also wanted to create a website to fully reveal the combined capabilities of OIA's Global Logistics and Global Packaging services so current and potential customers would better understand the many solutions we offer and how we can help them improve their supply chain efficiency."
Charlie Hornecker, OIA Global's CEO, states, "Our new website design included multiple rounds of testing by customers, non-customers and OIA Global employees. Each round allowed us to learn how quickly users could find OIA's key service offerings, navigate the site, understand the content organization and accomplish specific tasks such as tracking. Our overall goal was to create a website experience to help customers and potential customers find the solutions to fit their specific shipping and packaging needs. We also wanted to create a website to fully reveal the combined capabilities of OIA's Global Logistics and Global Packaging services so current and potential customers would better understand the many solutions we offer and how we can help them improve their supply chain efficiency."
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