Through the Line Podcast: AI Is Rewriting the Rules of New Product and Package Testing

How is AI transforming the ways CPGs can explore ideas, refine concepts, and build confidence before production? Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

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Aluminum and paper-based prescription bottles are moving from concept to commercial reality. Here's what pharmacy and packaging leaders need to know.
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Fresh from the show floor: pharma packaging innovations for 2026
Serialization mandates. Containment demands. Sterile barrier requirements. Our editors found the pharma packaging innovations addressing your biggest challenges at PACK EXPO Las Vegas. Get your free curated report now.
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Fresh from the show floor: pharma packaging innovations for 2026