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Kraft Heinz Brand Offers Unique Way to Combat High Egg Prices

Just Crack an Egg is partnering with FarmersOnly.com to give consumers the opportunity to buy fresh, affordable eggs.

Photo courtesy of Business Wire
Photo courtesy of Business Wire

Kraft Heinz brand Just Crack an Egg has come up with a unique way for consumers to have the chance to find lower-priced eggs. It’s entered into a partnership with FarmersOnly.com, a dating website with over 1.5 million single farmers, to give consumers the chance to meet a farmer and get fresh and affordable eggs.

“Finding affordable eggs has become a pain point for many Americans, and since consumers need to crack a fresh egg to create their own delicious Just Crack an Egg scramble, we wanted to help egg lovers find an unconventional solution while providing a little humor along the way,” says Kelsey Rice, senior brand manager, Just Crack an Egg. “As the first refrigerated breakfast scramble, Just Crack an Egg has a history of cracking conventional thinking. We know there are farmers out there with a plethora of eggs, so by partnering with FarmersOnly.com, we are making it easy to connect those searching for eggs—how they get the eggs is up to them.”


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“At Farmers Only, we’re all about creating a solution for people trying to find their perfect match and, now, for finding eggs,” says Michael Gober of Farmers Only. “We’re excited to partner with Just Crack an Egg for a fun solution to getting eggs, and potentially a date with a farmer.”

Customers who purchase Just Crack an Egg just have to upload their receipt to www.justdateafarmer.com to receive a unique code for a free, premium year subscription to FarmersOnly.com. The offer is only available while supplies last.


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