The date was fittingly celebrated over the entire year under the motto "100 Years of Future", including an official ceremony in Optima’s Schwäbisch Hall with the Minister President of Baden-Württemberg, Winfried Kretschmann.
"Not a history book, but rather a book full of stories" – as stated in the foreword, it is divided into four main topics: expansion, innovation, partnership and responsibility. Richly illustrated, multifaceted and with a modern design, the book does not follow a chronological narrative; it uses instead a variety of topics to dip into the history of the company – with interesting connections to the present and future. Training in transition, trade fairs all around the world, digitalization, sustainability, partnerships, international experiences and the special "ABCs of Optima's success" – these are only a few examples of the entertaining mix of stories, facts, visuals and backgrounds.
