How Companies Can Capitalize on the Nutraceutical Boom and Break Through the Noise With Packaging Strategies

Rigid packaging leader TricorBraun today released a new eBook addressing the accelerated evolution of the nutraceutical category, the challenges faced by nutraceutical brand owners and how they can leverage a variety of packaging strategies and win.

Consumers' concerns about rising health care costs, a focus on preventative care and a greater desire for balance and wellness are just a few of the factors contributing to global nutraceutical sales, expected to reach $278.96 billion by 2021.[1]

In the eBook, "Nutraceutical Packaging," TricorBraun outlines:

Consumers' changing lifestyles and generational attitudes towards vitamins, supplements and sports nutrition for preventive care
Navigating the options beyond the best vessel to the functionally superior and insight-driven solution
From food to gummies and how changing product formats are directly tied to packaging delivery systems and formats
Identifying purchase drivers such as child-resistant closures, easy-to-understand labels, portability, convenience and more
"The nutraceuticals industry is experiencing tremendous growth, and with that comes a host of challenges to stand out in a crowded market," said Becky Donner, senior vice president of design and engineering at TricorBraun. "The good news is that for wins on shelf, nutraceutical brand owners can drive consumer loyalty through packaging functionality that meets consumer preferences and enhances the consumer experience. It's all about developing the right packaging, the right way, at the right place, at the right cost and on time so you can stay focused on what's inside the package and one step ahead of consumer needs."

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