Tell us what you're doing to make your containers easier to open.
--By Jim Butschli, Editor
One new package that addresses the issue of hard-to-open pharmaceuticals is McNeil-PPC, Inc.'s Tylenol Arthritis Pain caplet bottle. Each bottle contains 100 caplets of 650 mg of acetaminophen. The bottle's wraparound label is printed with graphics saying, "NEW! E-Z OPEN CAP." "Easy to open" is also molded into the deep-blue cap, which sports ridges that make it easy to grip and twist off. "You wanted it easy to open. We made it the easiest," says a print ad for the product. Smaller ad type below reads, "Introducing the easiest-to-open arthritis cap you can buy, Tylenol Arthritis Pain. If you're not satisfied that it's easier to open than Advil or Aleve, we'll give you your money back."