These examples show how relatively small structural changes can improve control, accessibility and convenience while creating a more positive interaction between the consumer and the product.
Learn more about ThePackHub's Innovation Zone here.
Borges' twisting cap lets users choose a finer or bolder olive oil pour
Borges, based in Tàrrega, Spain, has introduced a new DUO cap for its olive oil bottles, a single component manufactured using bi-injection technology that incorporates two separate pouring openings. The design represents the company's first dual-outlet monoblock closure used on glass oil bottles, and it is intended to change how olive oil is dispensed from the bottle. By turning the bottle, users can select between a finer flow or a more abundant flow depending on the amount of oil needed at any given time. To make the two settings easier to identify, the cap uses differentiated colors and side reliefs so that each pouring position can be recognized quickly by touch or sight. The company states that the cap allows oil to be poured directly and cleanly from the bottle without the need for a separate oil cruet, which it says helps users control the quantity dispensed and reduce product wastage. No further detail on the cap's base material or recyclability is given in the source.
Developed with packaging partner Greiner Packaging, the cup is decorated with a sleeve and is used across Imlek's Nera Caffe, Moja Kravica and Shaky brands.ThePackHub
Imlek introduces sleeve-decorated PP cup format designed for on-the-go dairy drinks
Imlek, a dairy company based in Serbia, has introduced a 250ml polypropylene cup designed for on-the-go consumption of coffee, protein shakes and chocolate milk. Developed with long-standing packaging partner Greiner Packaging, the cup is decorated with a sleeve and is used across Imlek's Nera Caffe, Moja Kravica and Shaky brands. The format is now sold in Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia and additional export markets. The compact cup shape was designed to fit into a car cup holder or a bag, supporting busy, mobile drinking occasions. The packaging and filling equipment were developed in parallel, requiring close coordination between the two companies to align the cup with Imlek's quality and production requirements. Greiner Packaging's existing 250ml cup format, which already matched the required dimensions, supported the development process and helped meet anticipated volume demand.
The container is designed to protect the powder from exposure to light and oxygen, helping maintain product quality during repeated use.ThePackHub
Ito En's dispensing nozzle delivers measured portions from a multi-dose tea powder bottle
Ito En, headquartered in Shibuya, Tokyo, Japan, has introduced a packaging format for instant tea powders that combines product storage with controlled dispensing. Developed for its Sarasa Tokeru range, the bottle incorporates a specialized nozzle that releases approximately one serving of powder with a single push, removing the need for separate measuring utensils or individually wrapped portions. The amount dispensed can also be adjusted through the nozzle operation, allowing users to alter drink concentration depending on preference. The container is designed to protect the powder from exposure to light and oxygen, helping maintain product quality during repeated use. By combining storage, protection and portion dispensing within one multi-dose pack, the format provides an alternative to single-serve sachets and stick packs. The dispensing system is compatible with powders that dissolve in both hot and cold water, extending its use across different preparation occasions. The main packaging innovation lies in integrating adjustable dosage control with repeated dispensing and product protection in a single container.
Learn more about ThePackHub's Innovation Zone here.
