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Procter & Gamble First Packaging Refill Point in Mexico, Aroma Elite Wins Award for Aluminum Refill Pack, Yves Saint Laurent Refillable Fragrance

See a few examples of refillable packaging innovations by Procter & Gamble, Aroma Elite, and Yves Saint Laurent from ThePackHub’s Innovation Zone.

Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.
Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from startup and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.ThePackHubProcter & Gamble to Trial First Packaging Refill Point in Mexico

Leading multinational producer of consumer goods, Procter & Gamble, is partnering with Chilean start-up Mercado Circular to bring to Mexico its first refill point for products in reusable packaging. The pilot scheme will allow consumers in Mexico City to have access to the circular economy model that reuses packaging to eliminate single-use waste from the entire chain. This generates a positive environmental impact, being more economical by eliminating the cost of packaging. It is reported that a Mexican consumer throws away more than seven kilos of plastic bottles a year, and together they generate more than 780,000 metric tons annually. The first refill point is already operating in Mexico City and is located at the Walmart, Sam’s Club Santa Fe location and has refills of four P&G hair products from the Pantene, Head & Shoulders and Herbal Essences brands. Each bottle has a QR code to measure traceability and environmental impact.

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Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
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Break out of the ordinary: see what’s new in life sciences packaging