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Digital print for packaging—a broad view

Corrugated is seeing lots of innovation in digital printing technology, but a look across all packaging material substrates reveals fresh new initiatives just about everywhere.

The addition of an HP PageWide Web Press T1100S means Hummingbird can handle everything from large-format TV boxes to cases for products like the ones shown here.
The addition of an HP PageWide Web Press T1100S means Hummingbird can handle everything from large-format TV boxes to cases for products like the ones shown here.

New developments in digital printing and finishing as it relates to packaging are unfolding at such a rapid clip these days that anything resembling a comprehensive overview would be difficult at best. But here are a few highlights in the main substrate categories—corrugated, flexible film, labels, folding cartons, enhancement—where digital printing is making its presence felt in a big way.

Corrugated might be the best place to start, since a number of things are happening in both pre-printing of linerboard and post-printing of sheet-fed corrugated. We begin with DS Smith, whose Featherstone facility in the U.K. was the first to commercialize the HP PageWide T1100S from HP in Spring of 2016. The T1100S ink-jet web press permits high-speed CMYK pre-printing of 110 inch wide (2.8 m) corrugated linerboard at 600ft/min (198 m). A second T1100S was installed in Smith’s Fulda, Germany, plant around January of 2018. But then just a few months later, HP and DS Smith announced a change in plans. The T1100S that DS Smith was installing in Fulda will be upgraded to the T1190. Introduced at FESPA 2018 in Munich, the T1190 prints not only CMYK but also Orange and Violet, thus extending the color gamut to meet additional brand colors. It features HP A30 water-based inks as opposed to UV-reactive chemistry, so corrugated linerboard printed on it is food safe. The T1190 also offers a big increase in throughput compared to the T1100S: 1,000 ft/min (305 m).

Elsewhere on the pre-print for corrugated front, Georgia-Pacific got its feet wet with a 2015 installation of the HP PageWide Web Press T400S. After experiencing strong demand and confirming the value of digital preprint both for its own box-making operations and for converter customers who buy preprinted linerboard for their box-making operations, GP expanded its capabilities in two ways. It invested in an HP PageWide Web Press T1100S, and it created a whole new digital-only division called Hummingbird. Sergio Morales, General Manager of Hummingbird, explains why.

“The experience we had with the smaller T400S made us realize how dramatically different the business model needs to be if you really want to capitalize on the value proposition of digital,” says Morales. “With digital it’s all about speed to market and flexibility in the supply chain. It’s not like analog, where customers order four months of inventory well in advance to optimize set-up time and get the price point where they want it. So rather than try to change the culture of an analog business, we created a separate business that’s completely dedicated to helping customers transition from analog to digital and help them capitalize on the value that digital brings.”

Hummingbird produces quality that is comparable to offset print processes and can bring greater color consistency throughout the print run. One of the notable advantages of a 110-inch wide (2.8 m) press is the ability to produce high-quality, large-format packaging and pre-printed rolls with no need for offset or flexo labels. For example, Hummingbird can handle everything from large-format TV boxes to pumpkin bins and pallet skirts, while providing the same speed-to-market and supply chain benefits it offers for smaller packaging.

With more than 40 Georgia-Pacific plants across the U.S. and relationships with other converters, Hummingbird has the geographic coverage for efficient delivery to customers’ destinations. Hummingbird can also provide pre-printed rolls directly to plants and converters, enabling suppliers to offer customers the benefits of digitally printed packaging without the need to invest in a digital press themselves.

Postprint activity, too
Investment in new presses for digital printing of sheet-fed corrugated is also on the rise. Two notable “firsts” are at Rondo Ganahl AG in Austria and Dusobox in the U.S.

Rondo is the first to install the sheet-fed Delta SPC 130 printing system from Durst. Capable of print speeds to 100,640 sq ft/hr (9,350 sq m), it’s based on Durst single-pass printing technology. Equipped with Durst’s Drop-On-Demand print head technology, it has a non-hazardous Water Technology ink system for sustainable and odorless production and an IR/UV drying process designed for high productivity. It can be configured with as many as six colors, printing any length of corrugated or paper medium up to 12 mm (0.47 in) thick.

With this investment, Rondo is responding to changing demands in the corrugated board market that require rapid and flexible solutions for the sampling, versioning, and personalization of promotional activities. In particular, the market is seeking suppliers that can support them with seasonal promotions, special editions, and individualized products in a timely and high-quality manner. While other print service providers in Austria have recognized this and invested in the Durst Delta WT Corrugated Multi-Pass printing system, Rondo is going a step further by relying on industrial productivity and scalability with the SPC 130 and its single-pass technology. For video go here: pwgo.to/3608.

Also offering single-pass post-print technology is HP with its C500 Press. The first converter in the U.S. to install one will be Dusobox of Orlando, FL. Once again, gaining maximum flexibility combined with high quality was a big driver.

The 1.3-m (4.26 ft) wide C500 uses HP’s Thermal Inkjet technology. Combined with HP’s accurate media motion and robust hold of industry-grade boards for smooth production flow using HP’s corrugated grip, the press delivers high-quality digital print.

“This high-volume capacity combined with digital efficiency further establishes an unprecedented speed-to-market capability in the corrugated industry,” says John Kelley, Dusobox President. “We continue to challenge and surpass the standard six-week delivery, and with this press we’ll be under two weeks.”

Dusobox will use the PageWide C500 press for nutritional products, health and beauty products, and a wide range of packaged goods sold through large national and regional retailers. Also included will be food and beverage packaging, both primary and secondary. Food safety in the C500 is supported by HP CV150 water-based CMYK inks and water-based HP Bonding Agents. These fluids are suitable for both coated and uncoated media and contain no UV-reactive chemistries and require no additional barriers.

Another U.S. converter scheduled to install a C500 this fall in its Charlotte, NC, plant is CompanyBox. A key differentiator that comes with the press, says CompanyBox CEO Louie DeJesus, is HP’s recently announced One Package workflow portfolio. It will enable Company-Box to integrate mainstream digital print into its fast-paced operations. “Efficient, high-volume workflow is extremely important to our continued ability to meet clients’ service level agreements,” says DeJesus. “We trust HP to help us look at the big strategic picture, while addressing many smaller ways to enhance our operational efficiency. The PageWide C500 and One Package workflow portfolio give us the ability to scale.”

Two last looks at digital printing of corrugated take us to Tennessee and Massachusetts, where digital print technology from Barberan is in action. In Lebanon, TN, Custom Packaging for the last few months has been using a Barberan Jetmaster 1680 press to digitally print corrugated sheet for a range of CPG brand owners. President Rick Darling says that all producers of presses capable of printing corrugated sheet were carefully evaluated and that Barberan was attractive for a number of reasons, including these:

• Barberan ink-jet presses aren’t designed for use in a variety of industrial applications, they’re designed for just one thing: corrugated.

• Converters operating a Barberan press can purchase ink from multiple sources.

• Barberan encouraged Darling to bring corrugated sheet from local Nashville suppliers over to Barberan headquarters in Spain when it came time to test out the press.

• The Barberan press is fast.

When asked what kinds of customers will benefit from the new press’s capabilities, Darling says “we touch a little bit of everything here.” He notes that while food companies may be on the list of those ordering digitally printed corrugated, it won’t be for food-contact packaging, as UV-cured inks are not permitted by the FDA when it comes to food-contact packaging.

Darling says the press is capable of 75 m/min (246 ft) but that his shop runs it typically in the range of 55 m/min (180 ft). Any corrugated fluting can be handled, including double-wall sheets. As for print-run length, Darling says the “sweet spot” is just about anything under 20,000. “Larger than that,” he adds, “and offset is still very viable.”

Another Barberan press to be installed recently is at Abbott-Action in Attleboro, MA, where a recent project for Yasso Frozen Greek Yogurt demonstrated how digital can be just what the doctor ordered.

As Quincy, MA-based Yasso prepared to introduce a new pint-sized frozen yogurt, it challenged Abbott-Action to develop a packaging system that would deliver on four key objectives. First, it had to keep the pint-sized containers of frozen yogurt frozen as they made their way to three distinctly different recipients: retail buyers, industry influencers, and 50 key individuals in the media. Second, the packaging graphics had to promote the brand. Third, even though the project called for a mere 1,300 corrugated single-wall C-flute cases, it had to be economically feasible. And finally, the corrugated cases had to be shipped just seven business days after arrival of final artwork.

Abbott-Action responded with three versions of a corrugated cooler pack that each included a die-cut paperboard tray to hold the frozen pints, EPS pads for insulation, a single-wall C-flute corrugated case to hold dry ice, and an outer case of single-wall-C-flute corrugated to carry the digitally printed graphics. The 1,300 cases were produced in three runs (see Figure 1):

• 810 cases each holding eight pints went to retailers

• 440 cases each holding four pints went to industry influencers

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast