Craft Brewers Conference 2017

Part I: Independent brewers bristle at prospect of acquisition

CBC Hill Climb
CBC Hill Climb

This year marked the 34th edition of the Craft Brewers Conference & Brew Expo America (CBC). Put on by the Boulder, CO-based Brewers Association (BA)—a not-for-profit trade group representing America’s small and independent craft brewers—the event drew 13,300 brewing professionals and 900 exhibitors to the Washington, DC, Convention Center. To get a sense of how the craft brewing movement has grown in recent years, the last time this event was held in the nation’s capital, in 2013, it drew 6,400 attendees and 440 exhibitors.

Comments made in the April 11 first general session at CBC reveal that this crowd is not only committed to making good beer, it’s determined to defend its members against the likes of Anheuser-Busch InBev and MillerCoors. BA Chief Executive Officer Bob Pease, for example, described recent acquisitions of small breweries by these two brewing behemoths as a “deliberate effort to eliminate the differentiation between small and independent craft brewers and those owned by larger conglomerates.” He emphasized the importance of the four pillars that have been the underpinning of the craft brewing movement for many years now: independence, authenticity, collaborative spirit, and community-mindedness. “These values are in your DNA and ours too,” said Pease in his general session comments. “And consumers—America’s beer drinkers—know that.”

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