Part 1: 2019 Annual Package Design Gallery

Pros

• Minimal graphics allow for conversational, explanatory copy without a “busy” feel

• Color-coordinated products guide users to various needs; the tube itself is a sleek matte black

• Matte paperboard carton features prominent displays regarding animal testing, sourcing and manufacturing

• To avoid surprises, copy prepares the user that the toothpaste is an uncommon color (black)

Cons

• Though there are FSC and Soy Ink symbols, the paperboard does not appear to have a recycling symbol, which can be helpful to prompt busy users

GSK Consumer Healthcare Theraflu Power Pods

Pros

• The carton features comforting beverage graphics and a statement of compatibility with certain single-serve brewing machines

• Abbreviated instructions with icons appear on the panel, with an easy-to-read list of icons/symptoms on the side

• Each pod is safely packed in a bright purple pouch with liver warnings, instructions and a dotted line for cutting with scissors

Cons

• Warnings above the drug facts are printed in caps, and there is a clear statement that each product is packed in a tamper evident pouch, but placement of the copy makes it a bit hard to read

Notes

• While very convenient for those fighting colds, consumers are increasingly concerned about the environmental impact from single-use pods, particularly when wrapped individually

CVS Health Ear Cleaners

Pros

• The front panel features one cleaner in a blister and while this may make it harder to fit in cases for shipment, it’s helpful to see the product shape and size

• The quantity is clearly marked (9 in box and 1 on card) and simple bullets on front cover the main benefits

• Package allows for hanging or shelf placement; all space is used; the back has a flap that opens to reveal two information panels

• “Please recycle” is on the side of the box and “open here” is helpful on back flap

• Carton contains a detailed illustration of the ear anatomy and usage location (stop line)

• “Did you know?” section offers helpful tips on other related activities for symptom prevention

Cons

• Warnings are in paragraph form and a bit hard to read; the inner copy panels may benefit from symbols

Notes

• The “stop line” for treatment is shown on the illustration in black, but perhaps a stop sign or red line might be beneficial

Natrol LLC Wellbelly Probiotics + Enzymes

Pros

• The lightweight paperboard tube features attractive graphics and metallic accents

• Product claims are easy to read on the shelf

Cons

• The tube houses a bottle of 30 capsules; the entire system, while very lightweight, is a lot of packaging/volume for the product size

Notes

• The product states that it does not contain a number of allergens such as shellfish and tree nuts; though it clearly states “No,” the writing is at the bottom and a bit difficult to see in black text

This is a two-part series. Click here for Part 2.

Learn more about consumer-friendly packaging solutions and machinery at PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, September 23-25.