TEKLYNX International Launches “Barcode Better™” Global Branding

TEKLYNX International, the global leader in barcode and RFID labeling software solutions, today announced the launch of its “Barcode Better™” global branding. Featuring a refreshed brand identity and newly designed website, the new branding showcases the company’s long-standing customer-centric philosophy and unique perspective on barcodes.

“TEKLYNX’ ‘Barcode Better’ branding speaks to our brand’s core essence,” states TEKLYNX Global Marketing Director Jenna Wagner. “The reality is ‘barcode’ is more than a labeling standard, it’s an action that makes companies work. TEKLYNX is the only label software provider to refer to ‘barcode’ as a verb and it’s a distinction that allows us to make companies work better.”

Treating “barcode” as something that drives supply chain efficiency and accuracy means that rather than simply offering software, TEKLYNX provides the customer support necessary to make the people behind supply chain workflows successful. “From receiving raw materials to shipping finished goods, companies rely on barcodes to make their supply chains work,” explains TEKLYNX International President Thierry Mauger. “Our mission is to make these companies work better and we’re doing so by combining customer-centric barcode and RFID solutions with the best customer support in the industry.” The company’s service-first culture has earned TEKLYNX a leading market position as companies select partners they can trust to be with them every step of the way.

TEKLYNX’ “Barcode Better” global branding highlights include:

• Refreshed brand identity featuring updated corporate logo, product logos, packaging design, brand color palette and new “Barcode Better” brand tagline.
• Newly designed website featuring TEKLYNX’ new blog “The Human Readable”, a robust TEKLYNX Media Library, and a new Product Selector Tool.

To learn more about TEKLYNX International’s new global branding, view the Barcode Better video.