Package Design Gallery: Part 3 of 4

Each year, the Healthcare Packaging editors evaluate an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. Today we review Crest Pro Health [HD], Tru-Colour Bandages and Orajel Cold Sore Touch-Free Applicators.

Procter & Gamble’s Crest Pro Health [HD]


Eye-catching green paperboard tray is recyclable and holds tubes in place

Transparent lid—with cutaway corner for easy peeling— allows consumers to view the two metallic tubes, marked with Step 1 and Step 2

Warnings about temporary adverse effects are clear, along with icons demonstrating proper use of the cleaning and whitening products


—Tray appears to be slightly oversized for the tubes

—Recycling icon is close to other copy and may be missed by some consumers


Tru-Colour Products, LLC’s Skin Tone Bandages


Smooth, matte-finish pouch is resealable and water-resistant, and comes in attractive purple, green and orange pouches for the three different bandage skin tones

Clear window on back of package allows consumers to see the bandage shade

Cohesive copy on front and back includes “Diversity in Healing™” message and promotes inclusivity, with clear instructions for wound care

Pouch is slim and right-sized for the 20 bandages, which come in two different sizes


—The plastic is slim and attractive, but does not appear to be recyclable


Church & Dwight Co., Inc.’s Orajel Cold Sore Touch-Free Applicators


+ Product features are clearly stated on front of package, as well as “Patented Treatment” claim; thermoform gives clear view of the vials

+ Single-use, touch-free applicators allow convenient delivery for consumers

+ Step-by-step directions with graphics are available by unfolding the backing

+ Paperboard backing is easy to remove, precluding the need for scissors


—Backing is easy to remove but packaging, which includes four vials, does not appear to be resealable, so the consumer may have to store remaining product elsewhere or facing downward in plastic


This is a four-part series. Check out Part 1Part 2 and Part 4.



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