Crest's eye-catching green paperboard tray is recyclable and holds tubes in place.Procter & Gamble’s Crest Pro Health [HD]
PROS
+ Eye-catching green paperboard tray is recyclable and holds tubes in place
+ Transparent lid—with cutaway corner for easy peeling— allows consumers to view the two metallic tubes, marked with Step 1 and Step 2
+ Warnings about temporary adverse effects are clear, along with icons demonstrating proper use of the cleaning and whitening products
CONS
—Tray appears to be slightly oversized for the tubes
—Recycling icon is close to other copy and may be missed by some consumers
Tru-Colour Products, LLC’s Skin Tone Bandages
PROS
+ Smooth, matte-finish pouch is resealable and water-resistant, and comes in attractive purple, green and orange pouches for the three different bandage skin tones
Smooth, matte-finish pouch is resealable and water-resistant, and comes in attractive purple, green and orange pouches for the three different bandage skin tones.
+ Clear window on back of package allows consumers to see the bandage shade
+ Cohesive copy on front and back includes “Diversity in Healing™” message and promotes inclusivity, with clear instructions for wound care
+ Pouch is slim and right-sized for the 20 bandages, which come in two different sizes
CONS
—The plastic is slim and attractive, but does not appear to be recyclable
Church & Dwight Co., Inc.’s Orajel Cold Sore Touch-Free Applicators
PROS+ Product features are clearly stated on front of package, as well as “Patented Treatment” claim; thermoform gives clear view of the vials
+ Single-use, touch-free applicators allow convenient delivery for consumers
+ Step-by-step directions with graphics are available by unfolding the backing
+ Paperboard backing is easy to remove, precluding the need for scissors
CONS
—Backing is easy to remove but packaging, which includes four vials, does not appear to be resealable, so the consumer may have to store remaining product elsewhere or facing downward in plastic
Orajel's product features are clearly stated on front of package, as well as “Patented Treatment” claim; thermoform gives clear view of the vials.
This is a four-part series. Check out Part 1, Part 2 and Part 4.
