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Package Design Gallery: Part 3 of 4

Each year, the Healthcare Packaging editors evaluate an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. Today we review Crest Pro Health [HD], Tru-Colour Bandages and Orajel Cold Sore Touch-Free Applicators.

Crest's eye-catching green paperboard tray is recyclable and holds tubes in place.
Crest's eye-catching green paperboard tray is recyclable and holds tubes in place.

Crest's eye-catching green paperboard tray is recyclable and holds tubes in place.Crest's eye-catching green paperboard tray is recyclable and holds tubes in place.Procter & Gamble’s Crest Pro Health [HD]

PROS


Eye-catching green paperboard tray is recyclable and holds tubes in place

Transparent lid—with cutaway corner for easy peeling— allows consumers to view the two metallic tubes, marked with Step 1 and Step 2

Warnings about temporary adverse effects are clear, along with icons demonstrating proper use of the cleaning and whitening products

CONS

—Tray appears to be slightly oversized for the tubes

—Recycling icon is close to other copy and may be missed by some consumers

 

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