RRD was honored with the Package of the Year Award at the Paperboard Packaging Council (PPC) 2025 North American Paperboard Packaging Competition. The PPC, the leading trade organization for the paperboard packaging industry, awarded RRD’s collaboration with quip, a leading oral care brand known for innovative, technology-forward products.
Often described as the “Oscars of the paperboard industry,” the annual competition is the premier showcase for packaging design and manufacturing. Judges evaluate entries across a wide variety of industries that exemplify the transformative power of paper-based packaging across the global supply chain. In addition to the prestigious Package of the Year Award, RRD was honored with five Excellence Awards and one Gold Award.
A culture of partnership-driven innovation
The award-winning packaging was developed for quip’s Rev Oscillating Rechargeable Electric Toothbrush, a product that embodies modern simplicity and sustainable design. quip sought packaging that would maintain the brand’s premium aesthetic while also reducing environmental impact and optimizing material efficiency.
RRD Asia's global design and engineering teams deployed a fully paper-based, 100% recyclable solution that replaced previous plastic components with molded pulp. Implemented through a phased approach across five distinct generations, the design reduced overall packaging size and weight, driving cost and freight efficiencies. Additionally, a one-pull unboxing feature enhanced consumer experience — all while complementing the product’s high-end look and feel.
The honored design reflects RRD’s ability to balance creativity and practicality. This evolution was the product of multi-phase innovation, testing, refinement, and close collaboration with quip’s internal teams — demonstrating our commitment to helping our clients reduce costs, advance sustainability, and create memorable consumer experiences.
This award highlights the incredible partnership we share with RRD,” shared the quip team. “This was quip’s first innovation in the electric toothbrush category since our inception, and the resulting packaging was revolutionary — both for our brand and for our retail partners.
“The timeline for this product launch was ambitious, but RRD helped us navigate every challenge with remarkable efficiency and positivity. We appreciate the extra effort, time, and thoughtfulness RRD poured into this project. It's these qualities that make RRD feel like a true part of the quip team, not just an external partner.”
In addition to receiving this award, RRD sponsored a student design team through PPC's Student Design Challenge, which invites participants from leading packaging and design schools to develop solutions for real-world brand and marketing needs. Representing Cal Poly, RRD’s sponsored team was honored with 2nd place and the People’s Choice award, reflecting our continued investment in the future of the packaging industry.
