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Top 10 of 2023 - #2: Serena Williams-Co-founded Recovery Line Delivers Daily Relief with Packaging

Join us as we look back at the most-read Healthcare Packaging stories of 2023. A modern take on packaging signals a mindset shift for pain and athletic recovery products.

1 W Ill Perform Serena

With Serena Williams in their court as co-founder, this active recovery line’s packaging is designed for top notch performance.

Launched in December 2022, WILL PERFORM is offering a refreshing take on athletic recovery with muscle care and pain management. “Our brand is very much about the idea that recovery is bigger than just the reactive pain relief. Recovery should be something that we think about every day, especially for people like Serena, who are working incredibly hard and need to make sure that they can perform the next day,” says Alexia Lundberg, Ph.D., chief product officer and biochemist by training.

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report