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Top 10 of 2023 - #2: Serena Williams-Co-founded Recovery Line Delivers Daily Relief with Packaging

Join us as we look back at the most-read Healthcare Packaging stories of 2023. A modern take on packaging signals a mindset shift for pain and athletic recovery products.

1 W Ill Perform Serena

With Serena Williams in their court as co-founder, this active recovery line’s packaging is designed for top notch performance.

Launched in December 2022, WILL PERFORM is offering a refreshing take on athletic recovery with muscle care and pain management. “Our brand is very much about the idea that recovery is bigger than just the reactive pain relief. Recovery should be something that we think about every day, especially for people like Serena, who are working incredibly hard and need to make sure that they can perform the next day,” says Alexia Lundberg, Ph.D., chief product officer and biochemist by training.

Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.
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Researched List: Blister Machines for Life Sciences
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO