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2023 Annual Package Design Gallery

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Wonderbelly Packaging Design

Wonderbelly Antacid Chewable Heartburn Relief Tablets (Ginger Health Company)

Pros

  • Metal canister with screw-top lid features retro font and graphics in matte pastels printed directly on the can.
  • Colorful containers match updated flavors among established calcium carbonate offerings: watermelon mint, fruity cereal, strawberry milkshake, and lemon sorbet.
  • Recycling symbol—stream presumably aluminum—is on the can itself and the tamper evidence sticker. [Editor's note: These gallery notes highlight which packages signify to be recycle-readiness, though not every municipality can accommodate recycling in practice.]
  • The label makes use of clear print and graphics to convey that the product does not contain talc, dyes, or artificial sweeteners.

Cons

  • The tamper-evidence sticker left silver residue over two of the graphics—we were able to rub the residue away and see the plastic-free and recycle symbol under (importantly, the Drug Facts remained clear)

 

Preparation H Package DesignPreparation H Soothing Relief Spray (Haleon)

Pros

  • No-touch spray offers targeted application in a portable aerosol container.
  • Clear tamper-evidence sleeve peels off to reveal a cap-free design with easy-to-press nozzle.
  • The sturdy top twists left or right with a double-click to open or close the spray, respectively, allowing for portability without a cap.
  • Blue bottle with misty graphics conveys cooling.
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