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2022 OTC Package Design Gallery: Part 1

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

McNeil Consumer Pharmaceuticals Co. Mylanta® One Antacid + Anti-gas EcoCareTM Tablets
McNeil Consumer Pharmaceuticals Co. Mylanta® One Antacid + Anti-gas EcoCareTM Tablets

McNeil Consumer Pharmaceuticals Co. Mylanta® One Antacid + Anti-gas EcoCareTM Tablets 

Pros

  • Sleek, opaque silver EcoCare bottle stands out on shelf
  • Label notes EcoCare is composed of “infinitely recyclable aluminum”
  • Packaging with recloseable cap can theoretically be repurposed by consumer if desired
  • For tamper evidence, label notes not to use if cap is broken from ring 

Notes

  • With years of consumer perception that “aluminum containers tend to mean liquid,” the user may need to take a close look at the label to understand this is not a liquid format—particularly with the opaque bottle—though the cap and label feature tablet copy and imagery prominently







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