Permanent Medicinal Product Codes, Blockchain Backed Perfume, and Holographic Labels for Counterfeit Protection

See a few examples of counterfeit protection innovations from ThePackHub’s July Packaging Innovation Briefing Report.

Gerresheimer's permanent medicinal product codes
Gerresheimer's permanent medicinal product codes
ThePackHub

Solutions that help to extend shelf life, reduce food waste and protect contents have environmental as well as cost-saving implications. We continue to track many new initiatives in this area.  

Learn more about ThePackHub's Innovation Zone here.

Permanent Unique Code Helps Counterfeit Proof Products

Dusseldorf-based supplier of drug packaging solutions Gerresheimer has launched a traceability concept that it says will ensure complete transparency throughout the value chain and greater safety for the patient. The company says that clearly marked primary packaging helps to minimize the risk of costly and dangerous mix-ups when filling medicines. A unique code on the primary packaging that cannot be removed is also an important step on the way to a counterfeit-proof product. Gerresheimer also says that the codes are the key to connecting previously separate worlds in the value chain, and that thanks to the digital infrastructure for traceability, all downstream parties can link, analyze and share any data with the individual product unit. In the event of a drug recall, the link between the unique code of the primary packaging and the serialized medicine makes it possible to draw quick and precise conclusions about the affected product units.

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